Big Data in Practice... Used Big Data Analytics to Deliver Extraordinary Results

Book

Brief

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilize it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.

Big Data on Campus: Data Analytics and Decision Making in Higher Education

Book

Brief

To navigate these challenges, savvy leaders must leverage data to make sound decisions. In Big Data on Campus, leading data analytics experts and higher ed leaders show the role that analytics can play in the better administration of colleges and universities. Aimed at senior administrative leaders, practitioners of institutional research, technology professionals, and graduate students in higher education, the book opens with a conceptual discussion of the roles that data analytics can play in higher education administration. Subsequent chapters address recent developments in technology, the rapid accumulation of data assets, organizational maturity in building analytical capabilities, and methodological advancements in developing predictive and prescriptive analytics. Each chapter includes a literature review of the research and application of analytics developments in their respective functional areas, a discussion of industry trends, examples of the application of data analytics in their decision process, and other related issues that readers may wish to consider in their own organizational environment to find opportunities for building robust data analytics capabilities.

Big Data in Healthcare...Statistical Analysis of the Electronic Health Record

Book

Brief

This book provides the statistical tools that healthcare leaders need to organize and interpret their data. Designed for accessibility to those with a limited mathematics background, the book demonstrates how to leverage EHR data for applications as diverse as healthcare marketing, pay for performance, cost accounting, and strategic management. This book can be used in introductory courses on hypothesis testing, intermediate courses on regression, and advanced courses on causal analysis. It can also be used to learn SQL language. Its extensive online instructor resources include course syllabi, PowerPoint and video lectures, Excel exercises, individual and team assignments, answers to assignments, and student-organized tutorials. Prepare for those challenges with the clear understanding of your data that statistical analysis can bring—and make the best possible decisions for maximum performance in the competitive field of healthcare.

Spark...Big Data Processing Made Simple

Book

Brief

Learn how to use, deploy, and maintain Apache Spark with this comprehensive guide, written by the creators of the open-source cluster-computing framework. With an emphasis on improvements and new features in Spark 2.0, authors break down Spark topics into distinct sections, each with unique goals. You’ll explore the basic operations and common functions of Spark’s structured APIs, as well as Structured Streaming, a new high-level API for building end-to-end streaming applications. Developers and system administrators will learn the fundamentals of monitoring, tuning, and debugging Spark, and explore machine learning techniques and scenarios for employing MLlib, Spark’s scalable machine-learning library.

Big Data in Psychological Research

Book

Brief

Technological advances have led to an abundance of widely available data on every aspect of life today. Psychologists today have more information than ever before on human cognition, emotion, attitudes, and behavior. Big Data in Psychological Research addresses the opportunities and challenges that this data presents to psychological researchers. This edited collection provides an overview of theoretical approaches to the utility and purpose of big data, approaches to research design and analysis, collection methods, applications, limitations, best practice recommendations, and key issues related to privacy, security, and ethical concerns that are essential to understand for anyone working with big data. The book also discusses potential future research directions aimed at improving the quality and interpretation of big data projects, as well as the training and evaluation of psychological science teams that conduct research using big data.

Enterprise Big Data Lake... Delivering the Promise?

Brief

Book

The data lake is a daring new approach for harnessing the power of big data technology and providing convenient self-service capabilities. But is it right for your company? This book is based on discussions with practitioners and executives from more than a hundred organizations, ranging from data-driven companies such as Google, LinkedIn, and Facebook, to governments and traditional corporate enterprises. You’ll learn what a data lake is, why enterprises need one, and how to build one successfully with the best practices in this book.

Small Wars, Big Data: The Information Revolution in Modern Conflict

Brief

Book

The way wars are fought has changed starkly over the past sixty years. International military campaigns used to play out between large armies at central fronts. Today's conflicts find major powers facing rebel insurgencies that deploy elusive methods, from improvised explosives to terrorist attacks. Small Wars, Big Data presents a transformative understanding of these contemporary confrontations and how they should be fought. The authors show that a revolution in the study of conflict--enabled by vast data, rich qualitative evidence, and modern methods―yields new insights into terrorism, civil wars, and foreign interventions. Modern warfare is not about struggles over territory but over people; civilians―and the information they might choose to provide―can turn the tide at critical junctures.