Marketing Analytics: Strategic Models and Metrics

Book

Brief

With a blend of strategic models and metrics, this books offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics  Nearly 400 figures, including diagrams, tables, and charts  Step-by-step instructions on market segmentation, conjoint analysis, and other techniques  Current examples demonstrating how organizations are applying models and metrics