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Sunday, July 19, 2020

Digital Marketing Analytics: Making Sense of Consumer Data?

Book Brief
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why!

Need help chopping the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results?

This will help with the following;

  • Prioritize—because you can’t measure and analyze everything 
  • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors 
  • Measure real digital media ROI: sales, leads, and customer satisfaction 
  • Track the performance of all paid, earned, and owned digital channels 
  • Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time 
  • Implement advanced tools, processes, and algorithms for accurately measuring influence 
  • Make the most of surveys, focus groups, and offline research synergies 
  • Focus new marketing investments where they’ll deliver the most value 
  • Identify and understand your most important audiences across the digital ecosystem

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