Data Science for Marketing:...Improve your strategies...using Python and R

Brief

Book

Regardless of company size, the adoption of data science and machine learning for marketing is witnessing an exponential rise in the industry. With this book, you'll learn to implement data science techniques to identify the factors behind the successes and failures of marketing campaigns. With the help of this guide, you'll also be able to understand and predict customer behavior, and create more effectively targeted and personalized marketing strategies. You'll first get to grips with performing simple through to advanced tasks, such as extracting hidden insights from data and using them to make smart business decisions. The book will further guide you through understanding what drives sales and increases customer engagement for your products. As you explore further chapters, you'll not only learn how to gain insights into consumer behavior using exploratory analysis, but also discover the concept of A/B testing and implement it using Python and R.