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Ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology.
It also includes:
- Two new co-authors, Inbal Yahav and Casey Lichtendahl, who bring both expertise teaching business analytics courses using R, and data mining consulting experience in business and government
- Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students
- More than a dozen case studies demonstrating applications for the data mining techniques described
- End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented
- A companion website with more than two dozen data sets, and instructor materials including exercise solutions,
- PowerPoint slides, and case solutions www.dataminingbook.com
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