Second Edition of Business Analytics?

Book

Brief

Teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives. New and Updated for this Edition Screenshots throughout the text are updated for Excel® 2013.  The updated design strikes a better balance between the text and the image size.  More problems have been added at the end of every chapter.  There is a new case on Drout Advertising Research.