Book | Brief | |
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Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It's a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more. The following five parts will keep you inspired; PART 1: The Day the Geeks Took Over PART 2: Consumer/Brand Relationships PART 3: The Science of Analytics PART 4: The Art of Analytics PART 5: Storytelling with Data |
Why? - build a strategic, smart and strong analytics capability to transform your institution and ensure a future proof competitive advantage. This type of transformation impacts top-line growth—such as those related to institutional transformation and data utilization—as well as productivity and performance. This discipline includes: Agile and rapid prototyping. Analytics capability assessment and transformation. Remember the conviction: #Analyticship:#BI,#ML,#AI,#BigData,#Analytics,#HiEd:
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Sunday, July 12, 2020
Digital Marketing thrive with Analytics?
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