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Sunday, July 12, 2020

Digital Marketing thrive with Analytics?

Book Brief
Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you. It's a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This five-part book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more. The following five parts will keep you inspired;
 PART 1: The Day the Geeks Took Over
 PART 2: Consumer/Brand Relationships
 PART 3: The Science of Analytics
 PART 4: The Art of Analytics
 PART 5: Storytelling with Data

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