Book | Brief | |
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. The author attempts to debunk leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. |
Why? - build a strategic, smart and strong analytics capability to transform your institution and ensure a future proof competitive advantage. This type of transformation impacts top-line growth—such as those related to institutional transformation and data utilization—as well as productivity and performance. This discipline includes: Agile and rapid prototyping. Analytics capability assessment and transformation. Remember the conviction: #Analyticship:#BI,#ML,#AI,#BigData,#Analytics,#HiEd:
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Friday, July 17, 2020
Web Analytics - beyond the clicks?
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