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Friday, July 17, 2020

Web Analytics - beyond the clicks?

Book Brief
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy.

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The author attempts to debunk leading myths and leads you on a path to gaining actionable insights from your analytics efforts.


 Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

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